Why Purpose-Driven Leadership Isn’t Just Good Ethics—It’s Good Business
I used to think purpose-driven leadership was code for “feel-good corporate fluff.” Then I saw the numbers. Companies with clear purpose deliver 13.6% compound annual growth—triple their competitors. Purpose-led brands at Unilever grew 69% faster and drove 75% of total company growth. And 90% of Gen Z and Millennial workers now demand purpose in their […]
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