Nicole Anderson

Why Purpose-Driven Leadership Isn’t Just Good Ethics—It’s Good Business

I used to think purpose-driven leadership was code for “feel-good corporate fluff.” Then I saw the numbers. Companies with clear purpose deliver 13.6% compound annual growth—triple their competitors. Purpose-led brands at Unilever grew 69% faster and drove 75% of total company growth. And 90% of Gen Z and Millennial workers now demand purpose in their […]

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The Blueberry Epiphany: Rethinking Success

In our fast-paced world of constant achievement and career progression, we often lose sight of life’s simple pleasures. This blog post explores a unique perspective on goal-setting and success, drawing parallels between blueberries and New Year’s resolutions. It’s a story that might change how you approach your personal and professional aspirations.

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